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For Immediate Release
Contact:
Jan Dailey, SVP, Marketing Manager
972-391-6191, jan.dailey@tnbcard.com
Kristine Tanzillo, Dux Public Relations
972-889-9577, kristine@duxpr.com
LATEST TNB WHITE PAPER
ADDRESSES CREDIT UNIONS' DEBIT CARD OPPORTUNITIES,
CHALLENGES
DALLAS – April
10, 2006 – The phenomenal growth in debit card
usage presents great potential for credit unions,
but at the same time it challenges them both
competitively and in terms of risk. A new white
paper from TNB Card Services explores the world of
debit and helps credit unions better leverage their
opportunities and overcome their challenges.
Titled Debit Cards:
Survival and Success in a Changing Market, the
12-page, in-depth guide is available in an
electronic version on the TNB Card Services website.
It is the newest in an ongoing series of papers
addressing the most pressing payment issues facing
credit unions. TNB, a credit union-owned leader in
credit and debit card processing and agent issuing
for credit unions, is dedicated to providing a
service to the industry by advancing awareness and
understanding of major business issues.
“This white paper
clarifies for credit unions the strategies they need
in place to compete for their members’ debit card
business with the major issuers and other
competitors,” said Glen Lee, first senior vice
president of TNB Card Services. “It also
emphasizes how important it is for credit unions to
apply the same risk management and marketing tools
with their debit card programs as they do with their
credit card programs.”
One of the key sections
of the white paper addresses debit card fraud and
how to fight it. By using anti-fraud methods such as
neural networks 24x365 to analyze transaction
patterns, monitoring both PIN and signature debit
transactions, and making use of the Card
Verification Value and Card Validation Code data,
the impact and scope of fraud losses can be reduced.
The white paper also
examines the background of debit cards and their
growth, weighs the pros and cons of PIN and
signature debit for cardholders and credit unions,
and offers useful advice on keeping pace with the
competition.
The Debit Cards paper is
available upon request from TNB Card Services online
at https://www.tnbcard.com/White%20Papers/Debit/Default.asp.
Previous white papers, still available online, have
focused on the advantages of selling or holding onto
a credit card portfolio and effective card portfolio
management.
-t-t-
About TNB Card Services
TNB Card Services, owned and directed by credit
unions since 1976, provides electronic payments
processing, as well as an agent issuing solution for
credit unions nationwide. Serving more than 450
financial institutions and managing more than 1.6
million cards, Dallas-based TNB enables credit
unions to enhance member loyalty through credit
union-branded card products. For more information
about TNB, go to www.tnbcard.com or call
1-888-742-0260.
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