|
For Immediate Release
Contact:
Jan Dailey, SVP, Marketing Manager
972-391-6191, jan.dailey@tnbcard.com
Kristine Tanzillo, Dux Public Relations
972-889-9577, kristine@duxpr.com
TNB CARD
SERVICES PUBLISHES CARD MARKETING GUIDE
DALLAS - January 9, 2006 - A new marketing guide,
designed to help credit unions power up the growth
of their credit and debit card portfolios, has been
published by TNB Card Services. The easy-to-use
planning tool guides credit unions in developing a
card marketing program that can reach and exceed
their growth targets.
Credit unions that actively market their card
programs achieve stronger net retail sales, higher
outstanding balances and interest income, more
accounts on file, and reduced attrition. The TNB
2006 Card Marketing Guide offers an effective mix of
solutions for acquisition, activation, retention,
and loyalty programs. From in-branch programs to
convenience checks and balance transfer promotions,
TNB works with its client credit unions to develop
successful campaigns to drive card usage and
increase revenue.
TNB's turnkey marketing programs are used by
credit unions of all sizes. One client, Education
Credit Union in Amarillo, Texas, is an example of
the effectiveness of a proactive marketing program.
The credit union increased its number of active card
accounts by more than seven percent in less than a
year with a mix of promotions recommended by TNB and
staff incentives.
Education Credit Union's average balance in July
2005 of $2,068 represented 47 percent growth over
the January 2005 figure of $1,403. Average monthly
spending per account increased in that same
six-month period by more than 50 percent, from $204
to $313. These were the first increases in any of
those categories that Education Credit Union had
seen since 2001.
April Altom, director of marketing for Education
Credit Union, said that implementing TNB-recommended
marketing promotions has generated a dramatic
increase in card usage. "Our first promotion
was a balance transfer campaign in late 2004,
followed by a post-holiday interest reduction
promotion in early 2005, and then a spring new
account acquisition drive," Altom noted.
The 70-year-old Education Credit Union serves
employees and students at all schools and colleges
in a six-county area in the Texas panhandle. With
14,747 members, the credit union has assets of $110
million.
-t-t-
About TNB Card Services
TNB Card Services, owned and directed by credit
unions since 1976, provides electronic payments
processing, as well as an agent issuing solution for
credit unions nationwide. Serving more than 450
financial institutions and managing more than 1.6
million cards, Dallas-based TNB enables credit
unions to enhance member loyalty through credit
union-branded card products. For more information
about TNB, go to www.tnbcard.com or call
1-888-742-0260.
|
