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For Immediate Release
Contact:
Jan Dailey, SVP, Marketing Manager
972-391-6191, jan.dailey@tnbcard.com
Kristine Tanzillo, Dux Public Relations
972-889-9577, kristine@duxpr.com
BEST-SELLING AUTHOR BRINGING
HER "BLUE OCEAN STRATEGY" TO
TNB CARD SERVICES PAYMENTS CONFERENCE IN OCTOBER
DALLAS – July 3, 2006
– Renée Mauborgne, co-author of the international
business bestseller “Blue Ocean Strategy: How to
Create Uncontested Market Space and Make the
Competition Irrelevant,” will be the keynote
speaker at TNB Card Services’ 2006 Payments
Conference, October 11-13 at the Westin Stonebriar
Resort in Frisco, Texas.
Mauborgne, a recognized expert
on business strategy, innovation, and wealth, will
discuss the principles and tools for identifying the
strategic moves credit unions can make to capture
their own “blue oceans” of untapped market
space. Her presentation will be based on the
strategy addressed in the best-selling book that
Mauborgne co-authored with W. Chan Kim.
TNB’s Payments Conference is
aimed at a broad range of credit union management,
from CEOs, CFOs, and Chief Lending Officers to
credit and debit card program managers, ATM managers
and marketing professionals. Conference speakers and
sessions will address issues of importance to all
levels of credit union professionals.
Other speakers include Dennis
Moroney, senior research analyst for the Tower
Group, Chip Filson, president of Callahan &
Associates, Maureen Maddox, senior business leader
with MasterCard, Jeff Rankin, senior vice president
with Visa, and John McCabe, chief equity specialist
with Shay Assets Management. Moroney will talk about
the future of credit, as well as legislative,
electoral, and economic issues, bankruptcy,
retention/usage, and customer service. Filson will
examine growth opportunities for credit unions.
Maddox will discuss MasterCard’s emerging payment
technologies. Rankin will discuss the direction of
Visa and its products and services. McCabe will
discuss the political, economic, and demographic
outlook for credit unions.
“From Renée Mauborgne
through our entire range of speakers, credit union
attendees will learn strategies to help them attract
new members and tap new markets,” said Scott
Wagner, executive vice president of TNB Card
Services. “Our goal with this conference is to
assist credit unions in growing their member base
and product offerings by providing innovative
solutions along with practical advice.”
To register for the conference,
visit www.tnbcard.com
-t-t-
About TNB Card Services
TNB Card Services, owned and directed by credit
unions since 1976, provides electronic payments
processing, as well as an agent issuing solution for
credit unions nationwide. Serving more than 450
financial institutions and managing more than 1.6
million cards, Dallas-based TNB enables credit
unions to enhance member loyalty through credit
union-branded card products. For more information
about TNB, go to www.tnbcard.com or call
1-888-742-0260.
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