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For Immediate Release
Contact:
Jan Dailey, SVP, Marketing Manager
972-391-6191, jan.dailey@tnbcard.com
Kristine Tanzillo, Dux Public Relations
972-889-9577, kristine@duxpr.com
TNB CARD SERVICES BALANCE
TRANSFER PROMOTION YIELDS $4 MILLION FOR CREDIT
UNIONS
DALLAS – June 19, 2006
– For San Antonio City Employees Federal Credit
Union, the joy of the 2005 holiday season extended
into the first quarter of 2006, when the credit
union gained more than $475,000 in new credit card
balances. The credit union was one of 35 that
participated in a Post-Holiday Balance Transfer
promotion offered by TNB Card Services.
The overall promotion generated
more than $4 million in new credit card balances for
the participating credit unions during its
three-month (February-April) period, with a
per-customer average balance transfer of $3,800.
Attractive interest rates,
ranging from 0% to 7.9% APR, gave cardholders an
incentive to use the special balance transfer check
supplied by TNB. San Antonio City Employees FCU, one
of the most successful of the participating credit
unions, offered three rates for each of its card
levels. Cardholders who took advantage of the
special offers transferred an average balance of
$4,711, well above the average for this promotion.
“We
were pleasantly surprised by the results of the
program,” said Tim Haegelin, president and CEO for
the 42,439-member San Antonio City Employees FCU.
“Our last card promotion was in 2004. The response
to this offer convinced us that we need to promote
our card program on a regular basis.”
-t-t-
About TNB Card Services
TNB Card Services, owned and directed by credit
unions since 1976, provides electronic payments
processing, as well as an agent issuing solution for
credit unions nationwide. Serving more than 450
financial institutions and managing more than 1.6
million cards, Dallas-based TNB enables credit
unions to enhance member loyalty through credit
union-branded card products. For more information
about TNB, go to www.tnbcard.com or call
1-888-742-0260.
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