|
For Immediate Release
Contact:
Jan Dailey, SVP, Marketing Manager
972-391-6191, jan.dailey@tnbcard.com
Kristine Tanzillo, Dux Public Relations
972-889-9577, kristine@duxpr.com
TNB CARD SERVICES PUBLISHES CARD
MARKETING RESOURCE GUIDE
DALLAS - November 20, 2006 - TNB Card
Services' new 2007 Card Marketing Resource Guide is
designed to help credit unions launch the marketing
efforts that will drive the growth of their credit
and debit card portfolios. The easy-to-use planning
tool provides the direction credit unions need to
develop effective marketing programs that increase
card usage, grow outstanding balances, acquire new
cardholders, and build loyalty among their
cardholders.
Credit unions that actively market their card
programs achieve stronger net retail sales, higher
outstanding balances and interest income, more
accounts on file, and reduced attrition. From
in-branch programs to reduced rate and balance
transfer promotions, TNB works with credit unions to
develop successful campaigns that are easy to
implement and drive card usage, increase revenue and
strengthen loyalty.
TNB offers the most extensive turnkey marketing
programs in the credit union payments industry with
more than 18 promotions to choose from. Every
promotion is tailored to the needs of individual
credit unions and their members. Materials are
customized with the credit union's name, logo and
rates. From card activation to pre-screened account
acquisition promotions or card upgrade campaigns,
credit unions have the flexibility to select the
promotion and promotional rates that will meet their
marketing needs.
TNB's semi-annual acquisition promotions out
perform the national average for this type of
solicitation. Its 2006 spring acquisition promotion
as a whole generated a 0.75% response rate, more
than double the national average for participating
clients.
At Harlingen Area Teachers' Credit Union in
Harlingen, Texas the 2006 spring acquisition
promotion far exceeded expectations as well as the
credit union's annual goal for new card accounts. By
pre-qualifying members for the campaign - its first
such acquisition promotion ever - the 13,883-member
credit union identified members with targeted FICO
scores. By strategically targeting high-scoring
members and offering them a 60-day introductory rate
of 3.9%, the credit union received a 2.45% response
rate from the 1,549 members solicited.
In a little more than two months, the promotion
generated 50% more new accounts than the credit
union's goal for the entire year.
TNB's balance transfer promotions also produce
above average results. Jersey Shore Federal Credit
Union of Northfield, New Jersey, boosted its card
balances by more than $609,000 with an 11.68%
response rate when it participated in a recent TNB
balance transfer promotion. And San Antonio City
Employees Federal Credit Union gained more than
$475,000 in new card balances in a post-holiday
balance transfer promotion. This particular
promotion generated more than $4 million in new
credit card balances across all of the credit unions
that participated.
-t-t-
About TNB Card Services
TNB Card Services, owned and directed by credit
unions since 1976, provides electronic payments
processing, as well as an agent issuing solution for
credit unions nationwide. Serving more than 450
financial institutions and managing more than 1.6
million cards, Dallas-based TNB enables credit
unions to enhance member loyalty through credit
union-branded card products. For more information
about TNB, go to www.tnbcard.com or call
1-888-742-0260.
|
