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For Immediate Release
Contact:
Jan Dailey, SVP, Marketing Manager
972-391-6191, jan.dailey@tnbcard.com
Kristine Tanzillo, Dux Public Relations
972-889-9577, kristine@duxpr.com
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Five More Credit Unions
Opt to Sell Their Credit Card Portfolios to
TNB Card Services
Dallas - April 30, 2007 - TNB Card
Services has purchased the credit card
portfolios of five more credit unions across
the U.S., and is currently converting those
card portfolios to TNB's agent issuing
program. The latest purchases bring the total
number of programs TNB has purchased to more
than 120 since it launched its agent issuing
program in 2002.
TNB now owns the programs of Potelco United
Credit Union in Pocatello, Idaho; BRECO
Federal Credit Union in Baton Rouge,
Louisiana; Northern Tier Federal Credit Union
in Minot, North Dakota; KEMBA Louisville
Credit Union in Louisville, Kentucky; and
Salmon Falls Community Credit Union in
Somersworth, New Hampshire. TNB's purchase of
the five programs netted some 5,500 card
accounts with nearly $7 million in outstanding
balances.
The opportunity to give its credit
cardholder members a rewards program was a key
reason why Potelco United Credit Union
decided to sell its card portfolio to TNB.
"We want to give our members a rewards
program, which they have been asking about,
yet we couldn't afford to do it on our
own," said President Brian Osberg.
"We liked what TNB had to offer and the
fact that the company is credit
union-owned."
Osberg said the sale will make higher
credit limits and varied rates available to
Potelco cardholders, making the credit union's
card more attractive to them. Proceeds from
the sale, he added, will go toward other loan
products and help finance a fourth branch.
Potelco United Credit Union, now 70 years
old, is community chartered to serve the
eastern Idaho counties of Bannock, Bingham,
and Bonneville, which include two of the
state's largest cities, Pocatello and Idaho
Falls. With 8,700 members, the credit union
has assets of $52 million.
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BRECO Federal Credit Union had been
thinking about selling its card program for a
couple of
years, because it just couldn't generate a
competitive product, said Ronnie Stephens,
president and CEO.
"We couldn't offer low transfer rates,
teaser rates, or high credit lines,"
Stephens said, and as a result the card
portfolio grew stagnant. "Compliance was
also becoming a burden, making it difficult to
manage the program in a manner in which we
could also grow it."
Stephens said members will benefit from
TNB's ability to offer broader and more
competitive products. He added that because
TNB is owned by credit unions, "that gave
us a real comfort level from a non-compete
standpoint. Also, we know they'll treat our
members the same way we do."
BRECO Federal Credit Union began in 1934
under the sponsorship of the Baton Rouge
Electric Co. It serves primarily the employees
of two Fortune 500 companies, Entergy and Shaw
Group, along with some other select employee
groups.
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After a change in credit card processors
failed to generate sufficient growth in its
card program, Northern Tier Federal Credit
Union decided it was time to sell, said
President Darrell Roos.
"We felt that offering a good program
to our members was more important than having
a program that we owned ourselves," Roos
said. "We wanted a program that offered
our members all the extras."
The credit union chose TNB, he noted,
because "we felt TNB offered a better fit
with us and our members. They understand
credit unions and the level of service we
demand for our members. We hope that now we
can offer our members a great credit card
product that will allow us to have a Northern
Tier card in every member's pocket."
Northern Tier Federal Credit Union, founded
in 1959 to serve Minot Air Force Base, still
serves the base as well as a number of rural
communities in north central North Dakota. The
credit union has 11,000 members and $58.5
million in assets.
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KEMBA Louisville Credit Union, which
serves most of Kentucky, southern Indiana and
Southern Illinois employees of the Kroger
Company and their families, was finding it
difficult to grow its card program because it
couldn't offer what President Joe Cordaro
calls "the bells and whistles."
"We did what we could, but when I
couldn't even convince my board and employees
to use our card, I knew we had a
problem," Cordaro said. The credit union
said TNB offered a fair price, and its credit
union ownership was a plus. Also, Cordaro
added, other credit unions that had sold their
card portfolios to TNB gave the company strong
recommendations.
KEMBA Louisville Credit Union was chartered
in 1934. Cordaro said he is counting on TNB to
provide better card products and service to
the credit union's members.
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Salmon Falls Community Credit Union
considered a portfolio sale for about 18
months before deciding that TNB could better
serve its members with a wider range of
products, higher credit lines, and more
appealing rates.
"It didn't seem like we were getting
enough 'bang for the buck' based on the time
we invested to manage the program," said
Dan Clarke, the credit union's president and
CEO. "Also, fraud issues were cumbersome
and time-intensive to manage, even though our
fraud risk was low. We couldn't offer a
platinum card because of the relatively high
cost of the program."
Clarke said in addition to the benefits to
members, the credit union has been able to
devote the management resources from the
program to other important areas. He added
that the proceeds from the sale are helping to
expand loan programs and help pay for a newly
completed main office.
The 52-year-old Salmon Falls Community
Credit Union began by serving General Electric
Co. employees. Now it serves communities in a
10-mile radius of its Somersworth, New
Hampshire, base.
"Our goal is to grow credit unions and
their membership," said Jay Kurian, first
senior vice president of TNB Card Services.
"The growth of our agent program is
evidence that our approach is working. We
appreciate those initial credit unions that
trusted us in 2002 to purchase their
portfolios. Today we own the portfolios of
more than 120 credit unions and our program is
growing stronger every day."
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About TNB Card Services
TNB Card Services, owned and directed by
credit unions since 1976, provides electronic
payments processing, as well as an agent
issuing solution for credit unions nationwide.
Serving more than 475 financial institutions
and managing more than 1.6 million cards,
Dallas-based TNB enables credit unions to
enhance member loyalty through credit
union-branded card products. For more
information about TNB, go to www.tnbcard.com
or call Dusty Bowers at 800-422-0733, ext.
6555.
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