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For Immediate Release
Contact:
Jan Dailey, SVP, Marketing Manager
972-391-6191, jan.dailey@tnbcard.com
Kristine Tanzillo, Dux Public Relations
972-889-9577, kristine@duxpr.com
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TNB Card
Services Balance Transfer Promotion
Nets $2.2 Million in Outstanding Balances
DALLAS - January 29, 2007 - The TNB
Card Services 2006 Fall Balance Transfer
promotion brought in more than $2.2 million in
card balances for participating credit unions.
The annual pre-holiday promotion ran from
September through November 2006.
One of the participating credit unions was
the $580 million Forth Worth, Texas-based EECU.
It captured more than $222,000 in outstanding
balances with an average transfer rate of
$3,200. According to Keith Spivey,
vice-president payment systems of EECU,
"We initiated this promotion with a goal
of growing our card balances by $200,000,
which we exceeded. We also surpassed the goal
of our target response rate and the average
balance transfer amount. In all, this
promotion was highly successful."
Another participating credit union, DATCU
of Denton, Texas, with assets of $368 million,
also had strong results from the promotion.
With a response rate of 2.32% and average
balance transfer of $3,180, DATCU generated
more than $216,000 in new balances.
R. Dean Barnes Jr., senior vice
president-lending at DATCU, said the 60-day,
zero percent interest rate deserved a lot of
credit for the positive response. "We
experienced an increase in the response rate
and balance transfer over the 2005 Fall
Balance Transfer promotion," Barnes
noted, "which illustrates this type of
promotion is something our cardholders
continue to positively respond to."
Smaller credit unions also benefited from
the promotion. El Paso Corporation Federal
Credit Union, with assets of $89 million,
offered a life-of-balance rate for its
cardholders, bringing in $86,500, with an
average check of $3,400. The credit union
offered a 5.9% rate for the life of the
balance and generated a response rate of
3.21%, a significant increase over the
response rate from previous balance transfer
promotions, noted Debbie Washington, loan
officer of El Paso Corporation FCU.
The TNB promotion enabled the 22 credit
unions that participated to customize it for
their cardholders by selecting the interest
rate and opting for a life-of-balance annual
percentage rate, which was available for every
percentage rate offered.
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About TNB Card Services
TNB Card Services, owned and directed by
credit unions since 1976, provides electronic
payments processing, as well as an agent
issuing solution for credit unions nationwide.
Serving more than 450 financial institutions
and managing more than 1.6 million cards,
Dallas-based TNB enables credit unions to
enhance member loyalty through credit
union-branded card products. For more
information about TNB, go to www.tnbcard.com
or call Dusty Bowers at 1-800-422-0733 ext.
6555.
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