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For Immediate Release
Contact:
Jan Dailey, SVP, Marketing Manager
972.391.6191, jan.dailey@tnbcard.com
Kristine Tanzillo, Dux Public Relations
972.889.9577, kristine@duxpr.com
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TNB Card Services Acquires Four More Credit Union Portfolios
Dallas – June 11, 2007 – Its purchase of four more credit card programs demonstrates that the heated pace continues for credit unions seeking an outsourced solution for their credit card
portfolios, TNB Card Services announced today. With these latest acquisitions, TNB now owns
and operates more than 125 credit union card portfolios.
TNB’s latest purchases are the portfolios of APEX Community Federal Credit Union of Stowe,
Pennsylvania; NorthRidge Community Credit Union of Hoyt Lakes, Minnesota; West Virginia
Central Credit Union of Parkersburg, West Virginia; and Westminster Federal Credit Union of
Westminster, Colorado. The purchase of these four portfolios netted TNB more than $3.7 million
in outstanding balances.
In selecting a buyer for its card program, APEX Community Federal Credit Union wanted a
partner that had strong marketing capabilities, a rewards program, flexible rates, and the ability
to offer its members a competitive card product. The credit union also looked for an issuer that
would enable it to expand services by offering a business card and other products such as the
MasterCard® Family AccountTM.
"TNB has 15 credit union presidents on its board of directors, so we knew our members would
be in good hands," said David Cocci, president and CEO of APEX Community Federal Credit
Union. "We evaluated a number of issuers, but nobody could compete with TNB’s experience,
knowledge, and credit union ownership."
Apex Community Credit Union was established in 1949 and became a community chartered
credit union about three years ago. It serves Berks, Chester, and Montgomery counties in
Pennsylvania and has assets of $34 million.
For more than a year, NorthRidge Community Credit Union explored various options to grow
its card program. In analyzing the risk, cost of insurance, and expense of the portfolio, the credit
union concluded it wasn’t yielding enough income compared with the effort it was putting into
managing it.
"A credit card is a must for our members," said Don Werdick, CEO of NorthRidge Community
Credit Union, "but having a profitable and competitive product was a challenge. We knew we
had to invest in the program to make it more attractive. Selling the portfolio to TNB was our way
of giving our members a stronger card they would be willing to use more often."
NorthRidge Community Credit Union has assets of $34.5 million and owns an $18 million
CUSO that provides health and life insurance, brokerage, investments, financial planning, and
mortgage lending. It has branches in Hoyt Lakes, Biwabik, and Virginia, Minnesota, serving
6,190 credit union members and CUSO clients.
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Serving more than 350 select employee groups throughout the state of West Virginia, West
Virginia Central Credit Union has more than $57 million in assets and 16,000 members.
Selling the portfolio had been a topic of discussion within the credit union for several years.
After rising bond rates and the TJX security breach last year, in which the credit union had to
reissue several hundred credit card accounts, selling the card portfolio became a priority.
"We believe that credit cards are an integral product for our members,” said Mike Tucker, CEO
of West Virginia Central Credit Union. “It was just getting more difficult to compete, coupled
with the increased risk and expense associated with the latest security breaches. The program
became more than what we wanted to manage."
Not having a rewards program was also becoming an issue, Tucker said, adding, “We polled
members and the number one reason they weren’t carrying our card was because we didn’t offer
rewards. Now that we’ve partnered with TNB, our members will get their reward program."
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Westminster Federal Credit Union has been in existence for 47 years. The federally chartered
credit union has two locations to serve the growing Denver suburb of Westminster.
Westminster is an affluent community, so the members of the credit union have a choice in the
credit card that they carry, explains the credit union’s CEO, John Burke. "Our goal has been to
offer a product our members can’t refuse to carry. While our card program was profitable, the
investment we could make to grow the portfolio was limited, which prohibited us from
expanding the card features we could offer,” Burke said.
"TNB has deeper pockets, dedicated resources, and a wealth of knowledge to strengthen and
grow our card portfolio. Our members have already benefited from the partnership with TNB
through increased credit lines and more competitive rates."
About TNB Card Services
TNB Card Services, owned and directed by credit unions since 1976, provides electronic payments
processing, as well as an agent issuing solution for credit unions nationwide. Serving more than 475
financial institutions and managing more than 1.6 million cards, Dallas-based TNB enables credit unions
to enhance member loyalty through credit union-branded card products. For more information about
TNB, go to www.tnbcard.com or call Dusty Bowers at 1-800-422-0733 ext. 6555.
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