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For Immediate Release
Contact:
Jan Dailey, SVP, Marketing Manager
972-391-6191, jan.dailey@tnbcard.com
Kristine Tanzillo, Dux Public Relations
972-889-9577, kristine@duxpr.com
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TNB Card Services White Paper Addresses
How to Develop a High Performing Credit Card Portfolio
DALLAS – February 25, 2008 – A credit card program can be the outstanding performer in a credit union’s product portfolio, but only if it is a well-run program. A new white paper from TNB Card Services provides vital information to help credit unions elevate their credit card programs to a higher level of performance.
Titled Turning a Card Program into a High Performing Asset, the 14-page, in-depth paper details how credit unions can improve the performance of their portfolios. It shows how they can maximize existing accounts by managing attrition, controlling risk, increasing income through usage and fees, and growing the account base through desirable products, attractive pricing, and compelling loyalty programs. It also addresses the importance of marketing and promotion – the fuel that powers a good card program. The free paper is available electronically on the TNB Card Services website at www.tnbcard.com.
“High performing credit card programs average 18 percent penetration of the member base and 10 percent product yield,” said Dusty Bowers, senior vice president and client relationship manager of TNB Card Services. “This white paper outlines the best practices for credit unions to develop a card program that will drive usage and balances, attract more cardholders and deliver improved revenue.”
In addition, Turning a Card Program into a High Performing Asset provides useful, hands-on information to credit unions about how to increase their financial gain by leveraging current cardholders’ credit availability.
About TNB Card Services
TNB Card Services, owned and directed by credit unions since 1976, provides electronic payments processing, as well as an agent issuing solution for credit unions nationwide. Serving more than 500 financial institutions of all sizes and managing more than 1.9 million cards, Dallas-based TNB enables credit unions to enhance member loyalty through credit union-branded card products. For more information about TNB, go to www.tnbcard.com or call Mark Fenner at 1-800-422-0733 ext. 6655. |
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