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For Immediate Release
Contact:
Jan Dailey, SVP, Marketing Manager
972-391-6191, jan.dailey@tnbcard.com
Kristine Tanzillo, Dux Public Relations
972-889-9577, kristine@duxpr.com
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Capitol Credit Union Selects TNB Card Services for
Credit Card Program in Move to Build Its Portfolio
Dallas, March 10, 2008 –Capitol Credit Union, deciding that its credit card portfolio was too strong an asset to sell, has moved its card processing to TNB Card Services to build the portfolio through TNB’s superior products, marketing, and rewards.
The Austin, Texas-based credit union, with 15,000 members and assets of $90 million, looked into an outright sale of the program, explained Anne Boatright, CEO, but in the end, chose to keep it.
“We did a profit analysis and decided the card program is a good product, and that we needed to retain it for the benefit of our members and the credit union,” Boatright said. “With TNB, we’ll be able to enhance the program and promote it, which will make it even more valuable.”
Boatright added that Capitol CU is looking to TNB for a richer rewards program, through TNB’s Rewards2U® loyalty program, along with stronger promotions than its former processor could provide, and variable rate pricing. TNB’s portfolio consulting team is also working with Capitol CU to provide expert guidance on setting up the new program to achieve maximum value to the credit union and its members.
“By working with TNB, our members will have a variety of products to choose from, such as the MasterCard® Family Account™,” Boatright said. “We’ll be able to offer promotional rates, giving us more opportunity to promote the card in different ways and make it more appealing to a broader member base.”
Dusty Bowers, senior vice president and client relationship manager for TNB Card Services, noted that keeping or selling a card program can be a difficult decision. “Credit unions such as
Capitol, that recognize the potential of their portfolio and are determined to keep it and build it, need a strong partner,” he said. “TNB is that partner, offering all the tools that a credit union needs for success in its program.”
Capitol CU, founded in 1954, is community chartered to serve all of Travis County, along with more than 100 designated Texas state agencies, attorneys, and other groups. It has four branches in Austin.
About TNB Card Services
TNB Card Services, owned and directed by credit unions since 1976, provides electronic payments processing, as well as an agent issuing solution for credit unions nationwide. Serving more than 500 financial institutions of all sizes and managing more than 1.9 million cards, Dallas-based TNB enables credit unions to enhance member loyalty through credit union-branded card products. For more information about TNB, go to www.tnbcard.com or call Mark Fenner at 1-800-422-0733 ext. 6655. |