Search:

TNB Launches Design It! Photocard, Giving CU Members
a Way to Make Their Payment Cards Unique

Dallas, July 20, 2009 - Design It!™ Photocard is a new card personalization tool from TNB Card Services, available now to all TNB credit union clients. This easy-to-use online service gives cardholders the ability to create a one-of-a-kind, custom card designed by the member, for the member.

With unlimited possibilities, cardholders can design their own card using pictures of family, friends, pets, or one of their most memorable events. Each authorized user on the account can design their own unique card that reflects their style and personality.

Cardholders can design their personalized cards using Design It! Photocard from the convenience of their home computer. With built-in photo design capabilities, Design It! Photocard allows users to easily upload, format, size and rotate pictures or graphics, to create their own custom card. The system is completely secure and requires no personal cardholder data or software downloads.

Personalized cards are proven to increase cardholder usage, boost acquisition, and lower attrition, creating a lasting impression and bond between cardholder and the card issuer.

"We are rolling out Design It! Photocard to our members as a way to move our card to top-of-wallet status," said Christy O'Neal, marketing manager for Main Street Federal Credit Union (formerly LA DOTD FCU). "This product is just one more tool in our marketing arsenal that puts us on the same playing field as national issuers. However, we have a stronger competitive advantage since we offer better rates, no fees, and superior cardholder service."

Design It! Photocard appeals to a wide member group, especially Generation Y, for whom a personalized card can offer a strong expression of themselves. By making it possible for members to design their own cards, credit unions can create an additional bond with the member making it less likely to lose them to a competing financial institution.

"Personalized cards increase member loyalty, while generating greater income through higher net retail sales, increased transaction volume, and higher average balances," said Mitch Raymond, senior vice president of product development at TNB Card Services. "With Design It! Photocard, TNB is adding another product that enables credit unions to attach their brand to individual cardholders, creating top-of-mind awareness for the credit union's card products and financial services. A personalized card will create a stronger affinity for the credit union, ultimately driving usage and growth."

Raymond added, "Design It! Photocard is one of many new and exciting products we are bringing to market that give credit unions the ability to connect their payments programs to their member preferences."

Credit unions using Design It! Photocard receive full marketing support from TNB in order to drive awareness and usage of the card personalization tool. TNB offers an array of professionally designed marketing collateral for credit unions to effectively promote Design It! Photocard to their members.

About TNB Card Services
TNB Card Services, owned and directed by credit unions since 1976, provides electronic payments processing for credit unions nationwide. Serving more than 550 financial institutions of all sizes and managing more than 2 million cards, Dallas-based TNB enables credit unions to enhance member loyalty through credit union-branded card products. For more information about TNB, go to www.tnbcard.com or call Mark Fenner at 1-800-422-0733 ext. 6655.

Note: Sample artwork of a personalized card and the Design It! Photocard logo are available upon request.