|
|
|
|
White Papers
White papers are available in Adobe Acrobat format. If you do not have the free
reader, click here to download it.
- Turning a Card Program into a
High Performing Asset: A Best Practices
Approach to Success
TNB Card Services has prepared a white paper titled
Turning a Card Program into a High
Performing Asset: A Best Practices
Approach to Success. The paper addresses major card marketing considerations, such as portfolio management,
desirable products, optimal pricing
levels, promotion, and loyalty and reward programs and examines each subject giving solid, proven advice on how to improve the card program's financial performance.
Click here to access this white paper. After submitting your request you will be redirected to the page containing the file to download.
- Winning with Rewards: A Guide to Launching a
Successful Rewards Program for Credit Unions
It has never been more important for credit unions to build loyalty among their most valuable members. TNB Card Services has prepared a white paper titled Winning with Rewards: A guide to launching a successful rewards program for credit unions. The cost of acquiring members continues to soar, accentuating the importance of retaining current members. Credit unions that retain their members longer will ultimately gain more revenue from them, at lower cost, than credit unions that must keep investing heavily to acquire new members. This TNB Card Services White Paper explores the issues involved in developing member loyalty and serves as a best practices guide to the establishment of a successful card loyalty and rewards program. Click here to access this white paper. After submitting your request you will be redirected to the page containing the file to download.
- Debit Cards: Survival and Success in a
Changing Market
TNB Card Services has prepared a white paper titled Debit Cards: Survival and Success in a Changing Market. The phenomenal growth in debit card usage presents great potential for credit unions, but at the same time it challenges them both competitively and in terms of risk. This paper explores the world of debit and helps credit unions leverage their opportunities and overcome their challenges.
Click here to access this white paper. After submitting your request you will be redirected to the page containing the file to download.
- Selling or Holding: A Best
Practices Approach to Deciding the Future
of a Credit Union Credit Card
Portfolio
Are you considering selling your credit card portfolio? TNB Card Services has prepared a white paper titled Selling or Holding: A Best Practices Approach to Deciding the Future of a Credit Union Credit Card Portfolio. It is designed to help credit unions evaluate whether they should retain and build their credit card portfolios or sell the portfolio. The white paper addresses the issues credit unions must consider if they are to make the best decision for their members, themselves, and the future of their card program.
Click here to access this white paper. After submitting your request you will be redirected to the page containing the file to download.
|
|
|
|
