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White Papers
White papers are available in Adobe Acrobat format. If you do not have the free reader,
click here to download it.
- The Case For Consolidation: Consolidating Credit Card and ATM/Debit Card Management Significantly Improves
Credit Unions' Service and Efficiencies
One of the most important steps in driving high-performance card portfolios is for credit unions to explore
best-in-class industry practices to help balance rewards and risks. One such practice is to consolidate to a
single processor for credit card transactions, debit card PIN transactions and debit signature transactions.
This can provide a number of benefits including lower costs, more robust fraud protection and the opportunity
to provide members with better, more personalized rewards programs. Each of these benefits warrants consideration.
Together, they make the case for consolidation extremely compelling. Download this valuable paper and learn how
you can improve your service to credit union members.
Click here to access this white paper. After submitting your request you will be redirected to the page containing the file to download.
- Turning a Card Program into a High Performing Asset: A Best Practices Approach to Success
TNB Card Services has prepared a white paper titled Turning a Card Program into a High Performing Asset:
A Best Practices Approach to Success. The paper addresses major card marketing considerations, such as
portfolio management, desirable products, optimal pricing levels, promotion, and loyalty and reward programs
and examines each subject giving solid, proven advice on how to improve the card program's financial performance.
Click here to
access this white paper. After submitting your request you will be redirected to the page containing the file
to download.
- Winning with Rewards: A Guide to Launching a Successful Rewards Program for Credit Unions
It has never been more important for credit unions to build loyalty among their most valuable members. TNB Card
Services has prepared a white paper titled Winning with Rewards: A guide to launching a successful rewards
program for credit unions. The cost of acquiring members continues to soar, accentuating the importance of
retaining current members. Credit unions that retain their members longer will ultimately gain more revenue from
them, at lower cost, than credit unions that must keep investing heavily to acquire new members. This TNB Card Services
White Paper explores the issues involved in developing member loyalty and serves as a best practices guide to the
establishment of a successful card loyalty and rewards program.
Click here to access this white paper. After submitting
your request you will be redirected to the page containing the file to download.
- Debit Cards: Survival and Success in a Changing Market
TNB Card Services has prepared a white paper titled Debit Cards: Survival and Success in a Changing Market.
The phenomenal growth in debit card usage presents great potential for credit unions, but at the same time it challenges
them both competitively and in terms of risk. This paper explores the world of debit and helps credit unions leverage
their opportunities and overcome their challenges.
Click here to access this white paper. After submitting
your request you will be redirected to the page containing the file to download.
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